Every year during the last week of June the fiesta of San Juan takes place in several villages, including Benissa, Els Poblets, Javea, Oliva, Torrevieva and the largest one is in Alicante.

This begins on Friday, 20th June in Alicante, with large giant processions in the town hall square, followed by loud gunpowder display in the Plaza de los Luceros. At midtnight there is the setting up of the statues and official opening of the fiesta with firework display.

Saturday, 21st June sees the judging of the giants, followed by more gunpowder displays and offering of flowers.

Sunday, 22nd June there are more parades and processions, and in the evening an open air disco in Barracas and Racos districts, commencing at 23.00 hours.

Monday, 23rd June, more processions and at 21.00 hours there is a folklore dance parade, followed by open air disco.

Tuesday, 24th June, similar to above and at 18.30 hours there is bull –running followed by burning of the statues and a firework display to end the fiesta.